SWEDEN 5,0

A guide to Sweden’s top-rated (yet unknown) destinations

Discover Sweden's hidden gems with Sweden 5.0, the ultimate online travel guide to the country's top-rated yet lesser-known destinations. A compiled list of eight breathtaking locations, based on user ratings on Google Maps. The guide features photo and film productions made by Airpixels Media, commissioned by Google and SJ, that will transport you to each destination.

Results

The results of this campaign speak for themselves. We've garnered over 30 articles in various news, lifestyle, and local media outlets, with a cumulative reach of 11,390,000 readers. In addition, we've reached over 1,055,000 people through sj.se, social media, and email campaigns, bringing our total outreach to well over 12,440,000 people.

Explore the full campaign and start planning your next Swedish adventure at SJ.